WILD BY NATURE

WINTER 2025 LATEST ARRIVALS

SHOP MEN SHOP WOMEN

Men's Collection

Women's Collection

Kids Collection

HOLIDAY BESTSELLERS

Give the gift of adventure

Discover our bundles and gift ideas designed for the whole family. Find everything you need to satisfy their thirst for adventure.

DISCOVER

BESTSELLERS THIS SEASON

SHOP THE DEAL
M's Canadian Insulated Shirt - HookéM's Canadian Insulated Shirt
M's Canadian Insulated Shirt
Sale price$195.00 CAD
BEST SELLER
M's Canadian Insulated Shirt - HookéM's Canadian Insulated Shirt - Hooké
M's Canadian Insulated Shirt
Sale price$195.00 CAD
M's Corduroy Overshirt - HookéM's Corduroy Overshirt - Hooké
M's Corduroy Overshirt
Sale price$135.00 CAD
M's Corduroy Overshirt - HookéM's Corduroy Overshirt - Hooké
M's Corduroy Overshirt
Sale price$135.00 CAD
BEST SELLER
M's Migration Hoodie - HookéM's Migration Hoodie - Hooké
M's Migration Hoodie
Sale price$110.00 CAD
BEST SELLER
M's The Boss T-shirtM's The Boss T-shirt
M's The Boss T-shirt
Sale price$47.50 CAD
M's The Boss Long Sleeve Tee - HookéM's The Boss Long Sleeve Tee - Hooké
M's The Boss Long Sleeve Tee
Sale price$57.50 CAD
BEST SELLER
M's Tapiskwan Insulated Shirt - HookéM's Tapiskwan Insulated Shirt - Hooké
M's Tapiskwan Insulated Shirt
Sale price$195.00 CAD
M's Evergreen Crewneck - HookéM's Evergreen Crewneck - Hooké
M's Evergreen Crewneck
Sale price$90.00 CAD
K's Fleece Zip Hoodie - HookéK's Fleece Zip Hoodie - Hooké
K's Fleece Zip Hoodie
Sale priceFrom $49.00 CAD
M's Staring Deer T-shirt - HookéM's Staring Deer T-shirt - Hooké
M's Staring Deer T-shirt
Sale price$47.50 CAD
M's Wood Log Crewneck - HookéM's Wood Log Crewneck - Hooké
M's Wood Log Crewneck
Sale price$90.00 CAD
BEST SELLER
M's Quilted Jack Shirt - HookéM's Quilted Jack Shirt - Hooké
M's Quilted Jack Shirt
Sale price$170.00 CAD
M's Merino Wool Prospector Sweater - HookéM's Merino Wool Prospector Sweater - Hooké
M's Merino Wool Prospector Sweater
Sale price$225.00 CAD
M's Migration T-shirtM's Migration T-shirt
M's Migration T-shirt
Sale price$47.50 CAD
M's Duck Hunting Flannel Shirt - HookéM's Duck Hunting Flannel Shirt - Hooké
M's Duck Hunting Flannel Shirt
Sale price$130.00 CAD
M's Staring Deer Long Sleeve Tee - HookéM's Staring Deer Long Sleeve Tee - Hooké
M's Staring Deer Long Sleeve Tee
Sale price$57.50 CAD
M's Migration Long Sleeve TeeM's Migration Long Sleeve Tee
M's Migration Long Sleeve Tee
Sale price$57.50 CAD
M's Canadian Overshirt - HookéM's Canadian Overshirt - Hooké
M's Canadian Overshirt
Sale price$145.00 CAD
Canadian Rockies Insulated Earflap Cap - HookéCanadian Rockies Insulated Earflap Cap - Hooké
Canadian Rockies Insulated Earflap Cap
Sale price$65.00 CAD
M's Pullover Polar FleeceM's Pullover Polar Fleece - Hooké
M's Pullover Polar Fleece
Sale price$125.00 CAD
M's Canadian Rockies T-shirtM's Canadian Rockies T-shirt
M's Canadian Rockies T-shirt
Sale price$47.50 CAD
M's Adventure Flannel Shirt - HookéM's Adventure Flannel Shirt - Hooké
M's Adventure Flannel Shirt
Sale price$120.00 CAD
K's Staring Deer Hoodie - HookéK's Staring Deer Hoodie - Hooké
K's Staring Deer Hoodie
Sale price$43.00 CAD
BEST SELLER
W's Tapiskwan Insulated Shirt - HookéW's Tapiskwan Insulated Shirt - Hooké
W's Tapiskwan Insulated Shirt
Sale price$185.00 CAD
K's Evergreen Crewneck - HookéK's Evergreen Crewneck - Hooké
K's Evergreen Crewneck
Sale price$40.00 CAD
W's Rabaska Pile Fleece Jacket - HookéW's Rabaska Pile Fleece Jacket - Hooké
W's Rabaska Pile Fleece Jacket
Sale price$190.00 CAD
BEST SELLER
M's Duck Camo Flannel Shirt - HookéM's Duck Camo Flannel Shirt - Hooké
M's Duck Camo Flannel Shirt
Sale price$130.00 CAD
BEST SELLER
M's Forest Camo Hoodie - HookéM's Forest Camo Hoodie - Hooké
M's Forest Camo Hoodie
Sale price$120.00 CAD
M's Staring Deer Hoodie - HookéM's Staring Deer Hoodie - Hooké
M's Staring Deer Hoodie
Sale price$110.00 CAD
BEST SELLER
W's Canadian Overshirt - HookéW's Canadian Overshirt - Hooké
W's Canadian Overshirt
Sale price$135.00 CAD
M's Mustang Pile Work Vest - HookéM's Mustang Pile Work Vest - Hooké
M's Mustang Pile Work Vest
Sale price$160.00 CAD
M's Canadian Overshirt - HookéM's Canadian Overshirt - Hooké
M's Canadian Overshirt
Sale price$145.00 CAD
M's Duck Hunting T-shirtM's Duck Hunting T-shirt
M's Duck Hunting T-shirt
Sale price$47.50 CAD
M's Laurentides Pile Work Jacket - HookéM's Laurentides Pile Work Jacket - Hooké
M's Laurentides Pile Work Jacket
Sale price$250.00 CAD
M's Outdoor Company T-shirtM's Outdoor Company T-shirt
M's Outdoor Company T-shirt
Sale price$47.50 CAD
M's Mistassini Pile Fleece Jacket - HookéM's Mistassini Pile Fleece Jacket - Hooké
M's Mistassini Pile Fleece Jacket
Sale price$200.00 CAD
W's Tapiskwan Oversized Long Sleeve Tee - HookéW's Tapiskwan Oversized Long Sleeve Tee - Hooké
W's Tapiskwan Oversized Long Sleeve Tee
Sale price$57.50 CAD
M's Tech Fleece Hoodie - HookéM's Tech Fleece Hoodie - Hooké
M's Tech Fleece Hoodie
Sale price$180.00 CAD
M's Wood Log T-shirtM's Wood Log T-shirt
M's Wood Log T-shirt
Sale price$47.50 CAD
BEST SELLER
M's Overland Flannel Shirt - HookéM's Overland Flannel Shirt - Hooké
M's Flannel Shirt
Sale price$110.00 CAD
K's Twill Cargo Pants - HookéK's Twill Cargo Pants - Hooké
K's Twill Cargo Pants
Sale price$48.00 CAD
W's Tapiskwan Pullover Polar Fleece - HookéW's Tapiskwan Pullover Polar Fleece - Hooké
W's Tapiskwan Pullover Polar Fleece
Sale price$115.00 CAD
K's Cabin Long Sleeve Tee - HookéK's Cabin Long Sleeve Tee - Hooké
K's Cabin Long Sleeve Tee
Sale price$36.00 CAD
M's Overland Flannel Shirt - HookéM's Overland Flannel Shirt - Hooké
M's Flannel Shirt
Sale price$110.00 CAD
K's Staring Deer T-shirt - HookéK's Staring Deer T-shirt - Hooké
K's Staring Deer T-shirt
Sale price$28.00 CAD
K's The Boss T-shirt - HookéK's The Boss T-shirt - Hooké
K's The Boss T-shirt
Sale price$28.00 CAD
M's Canadian Rockies Long Sleeve Tee - HookéM's Canadian Rockies Long Sleeve Tee - Hooké
M's Canadian Rockies Long Sleeve Tee
Sale price$57.50 CAD
K's Reversible Jacket - HookéK's Reversible Jacket - Hooké
K's Reversible Jacket
Sale price$85.00 CAD

TAPISKWAN COLLABORATION

HOOKÉ & COOP NITASKINAN

SHOP THE COLLECTION
BEST SELLER
M's Tapiskwan Insulated Shirt - HookéM's Tapiskwan Insulated Shirt - Hooké
M's Tapiskwan Insulated Shirt
Sale price$195.00 CAD
BEST SELLER
W's Tapiskwan Insulated Shirt - HookéW's Tapiskwan Insulated Shirt - Hooké
W's Tapiskwan Insulated Shirt
Sale price$185.00 CAD
W's Tapiskwan Oversized Long Sleeve Tee - HookéW's Tapiskwan Oversized Long Sleeve Tee - Hooké
W's Tapiskwan Oversized Long Sleeve Tee
Sale price$57.50 CAD
W's Tapiskwan Pullover Polar Fleece - HookéW's Tapiskwan Pullover Polar Fleece - Hooké
W's Tapiskwan Pullover Polar Fleece
Sale price$115.00 CAD
K's Tapiskwan Long Sleeve Tee - HookéK's Tapiskwan Long Sleeve Tee - Hooké
K's Tapiskwan Long Sleeve Tee
Sale price$36.00 CAD
W's Tapiskwan Pocket T-shirt - HookéW's Tapiskwan Pocket T-shirt - Hooké
W's Tapiskwan Pocket T-shirt
Sale price$47.50 CAD
Tapiskwan waterproof outdoor Blanket - HookéTapiskwan waterproof outdoor Blanket - Hooké
Tapiskwan waterproof outdoor Blanket
Sale price$100.00 CAD
OUT OF STOCK
Tapiskwan Bandana - HookéTapiskwan Bandana - Hooké
Tapiskwan Bandana
Sale price$25.00 CAD

PARTNERS IN CONSERVATION

HOOKÉ & ATLANTIC SALMON FEDERATION

SHOP COLLECTION ABOUT THE DOCUMENTARY
M's Atlantic Salmon Flies Short Sleeve Shirt - HookéM's Atlantic Salmon Flies Short Sleeve Shirt - Hooké
M's Atlantic Salmon Flies Short Sleeve Shirt
Sale price$85.00 CAD
M's Keep Salmon Wild Long Sleeve Tee - HookéM's Keep Salmon Wild Long Sleeve Tee - Hooké
M's Keep Salmon Wild Long Sleeve Tee
Sale price$57.50 CAD
W's Keep Salmon Wild Long Sleeve Tee - HookéW's Keep Salmon Wild Long Sleeve Tee - Hooké
W's Keep Salmon Wild Long Sleeve Tee
Sale price$57.50 CAD
OUT OF STOCK
Wild Salmon Wild Rivers Trucker Hat - HookéWild Salmon Wild Rivers Trucker Hat - Hooké
Wild Salmon Wild Rivers Trucker Hat
Sale price$45.00 CAD
OUT OF STOCK
Atlantic Salmon Flies Bandana - HookéAtlantic Salmon Flies Bandana - Hooké
Atlantic Salmon Flies Bandana
Sale price$25.00 CAD
Wild Salmon Wild Rivers Dad Hat - HookéWild Salmon Wild Rivers Dad Hat - Hooké
Wild Salmon Wild Rivers Dad Hat
Sale price$45.00 CAD
M's ASF Catch & Release Smock - HookéM's ASF Catch & Release Smock - Hooké
M's ASF Catch & Release Smock
Sale price$185.00 CAD
M's Wild Salmon Wild Rivers Crewneck - HookéM's Wild Salmon Wild Rivers Crewneck - Hooké
M's Wild Salmon Wild Rivers Crewneck
Sale price$90.00 CAD
U's Wading Vest - HookéU's Wading Vest - Hooké
U's Wading Vest
Sale price$150.00 CAD
Fly Fishing Hat - HookéFly Fishing Hat - Hooké
Fly Fishing Hat
Sale price$80.00 CAD
M's ASF Fly Fishing Shirt - HookéM's ASF Fly Fishing Shirt - Hooké
M's ASF Fly Fishing Shirt
Sale price$150.00 CAD
OUT OF STOCK
Wild Rivers Explorer Fly Wallet - HookéWild Rivers Explorer Fly Wallet - Hooké
Wild Rivers Explorer Fly Wallet
Sale price$175.00 CAD

1 brand, 1 community, 1000 stories shared

​

OUR LATEST ORIGINAL FILMS AND SERIES

The Hooké journal

Get inspired by our wild recipes and our latest adventures.

View all
Atlantic Salmon: What Future for Québec? - Hooké

Atlantic Salmon: What Future for Québec?

Atlantic Salmon Facing the Challenges of the 21st Century: What Future for Québec? Text by Hugo Gallier, PhD student in Water Sciences at INRS-ETE (Quebec City, Quebec) Aquatic ecosystems are incre...

Dec 17, 2025
Hosted trip to Frontier Lodge - Hooké

Hosted trip to Frontier Lodge

We’re excited to invite you on a remarkable fly-fishing hosted trip to one of Canada’s most breathtaking and untouched destinations. From August 8 to 15 2026, we’ll travel to Frontier Lodge in the ...

Nov 25, 2025
A Moccasin Made from Respect and Passion - Hooké

A Moccasin Made from Respect and Passion

In this final episode, Hooké founder Fred Campbell joins Mi’kmaq guide Harvey Drew for a traditional moose hunt in Newfoundland. Guided by respect for nature and ancestral knowledge, the journey co...

Nov 25, 2025